Search Engine Optimization is a concept that is anything but static. Search engines are regularly improving their algorithms to produce the most appropriate content to consumers. There are constantly new methods and media being introduced for entering search criteria. Businesses must adapt to the trends to rise to the top of search rankings and stay there.
Some SEO Trends to Look for shortly
With Google continuing to update their SEO algorithms, business owners need to be on their digital toes. Some of the high trends in our business that have been developing in latest months are:
Voice Search
This kind of search has improved by bounds and leaps in the last decade. Some voice tools that have popped up in the latest several years are:
According to a research performed by Google in 2014, approximately 41% of adults and 55% of teenagers were using Voice Search, and the numbers have only risen since then. The same study revealed why people used voice search:
Hyperlocal targeting
The term “hyperlocal” refers to a particular area of closeness to business, the searcher’s home or their current location. As mobile searches proceed to consumers, grow are conducting more searches by hyperlocal intention — and Google is refining its results in answer to this trend.
Earlier, hyperlocal marketing may have been succeeded by a corner bakery opening up and putting up their sign to attract customers who walked or drove by regularly. They got referrals from word of mouth. Perhaps they passed out flyers advertising specials.
On today, consumers search for products or services nearby, often as they’re out and about, through their smartphones. They regularly check online reviews to see what the others think of the business. If they determine the business is worth their while, they will either go to the online website to purchase or find their way to the physical location with their map app.
Personalized content
The days of using simple keywords to gain SEO have come and gone. Consumers today know exactly what they’re looking for, and search engines are getting much better at identifying user intent. Therefore, users are now entering full questions or phrases in search engines, which gather data to provide results more efficiently.
To be optimised for the excellent SEO results, online content must be able to respond the search phrases that are listed. To do that you will require doing some investigative research on what phrases people use to looking for your product and what ultimately leads them to your website. Once you decide that, you’ll need to make some adjustments to optimise what works and responds to the user’s experience. But you can’t stop there—running regular analytics will produce additional data to help in implementing further growth optimisation adjustment.
Mobile-first indexing
Google is moving steadily toward a mobile-only transition. Their efforts in 2016 were dedicated mostly in the area of increasing mobile search capabilities over desktop searches.
Google’s Accelerated Mobile Pages project (AMP for short) is a new standard for building sites that are consistently fast, beautiful and high-performing across devices and distribution platforms. Web pages created according to the AMP standard will load quickly on mobile devices.
The following statistics pulled from the October 2016 think with Google newsletter shows how much mobile search increased from the first half of 2016 to the first half of 2017. And this trend is only growing.
What does this intend for you? If you haven’t done so already, you require taking immediate steps to get your website mobile-friendly if you want to keep above water with the search engines. Some steps to take in doing so:
When we write a search query on Google, we are search answers. Google’s response often includes other helpful information, like reviews, hours of operation, videos and a myriad of other data.
Using schema.org, or structured data, in your site’s HTML code, improves your site’s rich snippets, which can promote your website appear more prominently in Search Engine Results Pages (SERPs). It does it easier for search engines to scan and interpret the information on your web pages more efficiently so they can serve relevant results to users.
Clear, concise rich snippets can result in higher click-through rates, as users can quickly and easily determine whether the content on your site what they’re searching. If they click on your website, and it presents them what they require, the probability of them moving back to the search results is negligible.
Don’t Get Left Behind!
Users are becoming increasingly connected and engaged with the content they consume. It is critical for SEO marketers to factor these current and upcoming trends into the bigger picture to be prepared to take on future internet marketing challenges.
User experience has always been relevant to SEO—at least to some degree. Google favours sites that are properly optimised for mobile devices, ones that load quickly, and ones where it’s clear that users are enjoying their experience (with prolonged time spent on page, etc.).
WebZool Help You Plan for the SEO Future
The expert professionals at WebZool have the knowledge, tools and resources to help you keep up with the constant shifts in requirements for optimising your site for the best rankings. It’s our speciality.
Let us serve you in creating or updating your SEO plan that will return the best results advancing of your competitors. If you want to know how your site currently ranks for SEO, contact us today for a complimentary website audit.
Some SEO Trends to Look for shortly
With Google continuing to update their SEO algorithms, business owners need to be on their digital toes. Some of the high trends in our business that have been developing in latest months are:
Voice Search
This kind of search has improved by bounds and leaps in the last decade. Some voice tools that have popped up in the latest several years are:
- The Google Voice Search became possible on iPhones.
- Apple started Siri.
- Amazon Echo made its debut.
- Microsoft launched us to Cortana on Microsoft 10, then later the same year on mobile Android devices.
According to a research performed by Google in 2014, approximately 41% of adults and 55% of teenagers were using Voice Search, and the numbers have only risen since then. The same study revealed why people used voice search:
- Hands-free
- Speed
- Audible reply
Hyperlocal targeting
The term “hyperlocal” refers to a particular area of closeness to business, the searcher’s home or their current location. As mobile searches proceed to consumers, grow are conducting more searches by hyperlocal intention — and Google is refining its results in answer to this trend.
Earlier, hyperlocal marketing may have been succeeded by a corner bakery opening up and putting up their sign to attract customers who walked or drove by regularly. They got referrals from word of mouth. Perhaps they passed out flyers advertising specials.
On today, consumers search for products or services nearby, often as they’re out and about, through their smartphones. They regularly check online reviews to see what the others think of the business. If they determine the business is worth their while, they will either go to the online website to purchase or find their way to the physical location with their map app.
Personalized content
The days of using simple keywords to gain SEO have come and gone. Consumers today know exactly what they’re looking for, and search engines are getting much better at identifying user intent. Therefore, users are now entering full questions or phrases in search engines, which gather data to provide results more efficiently.
To be optimised for the excellent SEO results, online content must be able to respond the search phrases that are listed. To do that you will require doing some investigative research on what phrases people use to looking for your product and what ultimately leads them to your website. Once you decide that, you’ll need to make some adjustments to optimise what works and responds to the user’s experience. But you can’t stop there—running regular analytics will produce additional data to help in implementing further growth optimisation adjustment.
Mobile-first indexing
Google is moving steadily toward a mobile-only transition. Their efforts in 2016 were dedicated mostly in the area of increasing mobile search capabilities over desktop searches.
Google’s Accelerated Mobile Pages project (AMP for short) is a new standard for building sites that are consistently fast, beautiful and high-performing across devices and distribution platforms. Web pages created according to the AMP standard will load quickly on mobile devices.
The following statistics pulled from the October 2016 think with Google newsletter shows how much mobile search increased from the first half of 2016 to the first half of 2017. And this trend is only growing.
What does this intend for you? If you haven’t done so already, you require taking immediate steps to get your website mobile-friendly if you want to keep above water with the search engines. Some steps to take in doing so:
- Realize structured data in the mobile-friendly version.
- Make the content of the website the same for both desktop and mobile versions.
- Create a mobile version of your site.
- Personalized SERPs
When we write a search query on Google, we are search answers. Google’s response often includes other helpful information, like reviews, hours of operation, videos and a myriad of other data.
Using schema.org, or structured data, in your site’s HTML code, improves your site’s rich snippets, which can promote your website appear more prominently in Search Engine Results Pages (SERPs). It does it easier for search engines to scan and interpret the information on your web pages more efficiently so they can serve relevant results to users.
Clear, concise rich snippets can result in higher click-through rates, as users can quickly and easily determine whether the content on your site what they’re searching. If they click on your website, and it presents them what they require, the probability of them moving back to the search results is negligible.
Don’t Get Left Behind!
Users are becoming increasingly connected and engaged with the content they consume. It is critical for SEO marketers to factor these current and upcoming trends into the bigger picture to be prepared to take on future internet marketing challenges.
User experience has always been relevant to SEO—at least to some degree. Google favours sites that are properly optimised for mobile devices, ones that load quickly, and ones where it’s clear that users are enjoying their experience (with prolonged time spent on page, etc.).
WebZool Help You Plan for the SEO Future
The expert professionals at WebZool have the knowledge, tools and resources to help you keep up with the constant shifts in requirements for optimising your site for the best rankings. It’s our speciality.
Let us serve you in creating or updating your SEO plan that will return the best results advancing of your competitors. If you want to know how your site currently ranks for SEO, contact us today for a complimentary website audit.
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