Why SEO Is More than Just Rankings

Has it always happened to you that running a business now can be compared to taking part in a marathon? The distance is amazingly long, and the number of the participants is excellent. You are promoting yourself to the limit to reach the primary purpose – to be at the top.

It’s unnecessary to mention that today your online presence is a must-do step to your desirable top. Unfortunately, a site by itself is not a full resolution to the problem. It’s only one piece of the puzzle. Having created a website, you should put some effort to make it work on you and increase your income. And SEO is one of the most influential marketing tools to help you cope with this task successfully.

Does every website owner take advantage of SEO? The statistics offered by Blue Corona in 2016 may seem somewhat surprising and a bit unusual. 66% of small business owners tell that finding new clients is their top attention. 40% claim that retaining clients is their preference. 43% consider that improving client experience and retention is their top strategy to promote income increase. But just 17% are investing in search engine optimisation!

Why do the majority of business owners ignore an excellent opportunity for acquiring new customers and raising their business profitability? Possibly, the only logical answer is that they only haven’t realised their advantage from SEO yet. Let’s try to classify it out together.

SEO Increases Your Visibility and Branding
According to the statistics offered with Biznology, 89% of clients begin their buying process with a search engine. During searching the web for the best suggestion, just some searchers limit themselves with the first search results. As usual, they change the keywords related to your business in the search line sometimes and go on by the procedure.

If they come across your brand nearly in every result of their search, natural interest will lead to the next step. Also if they didn’t initially pay attention to your site, they would finally click on it to learn extra about your company.

SEO Favors Your Credibility
Your permanent appearing in the search results makes your potential clients subconsciously trust your brand. It raises the level of awareness in their minds that your product commands. Your potential customers scarcely realise it, but high search rankings make you more credible in their eyes. As a result, they are more likely to deal with your business.

SEO Brings Targeted Traffic to Your Doorstep
It’s quite apparent that your visibility results in the growth of traffic to your website. Admittedly, traffic by itself can’t bring you any money till it is targeted. The value of targeted traffic is evident and can’t be overvalued. It immediately affects your sales and profits. SEO is a big tool to ensure that the vast majority of your site guests do have some interest in your service, brand or product. That’s why there’s a great chance that you will benefit from their visit. As a result, the higher is your targeted traffic, the more likely you are to succeed.

SEO Is the Primary Driver of Your Site Traffic
A BrightEdge study discovered that organic search drives 51% of all guests to business-to-business and business-to-consumer sites, whereas paid search drives 10% and social 5%. It’s unnecessary to comment on this – figures speak for themselves.

SEO Assists Usability
SEO is not limited to search engines ranking. First of all, SEO focuses on your users. According to Social Media Examiner research held in 2016, 62% of business-to-business marketers and 51% of business-to-consumer marketers have already optimised their blogs and websites for mobile to increase SEO.

Search engines always try to provide their searchers with the best possible results. That’s why they tend to put higher the sites that satisfy their guests. They make their results about the quality of the sites by meta-information about how guests interact with them. To put it simply, they demand that a site should “keep fit” if you want it to take a top position. So, optimising your site for search engines, you don’t have a choice. You have to take into consideration the factors search engines pay attention to.

SEO Makes You Go with the Times
SEO makes you stay in-sync with the latest developments not to fall behind. For example, a couple of years ago someone could hardly imagine a site page loading within 3 seconds on his mobile device.

Nowadays it is really due to the AMP project. Furthermore, by March 2017, there have been already more than 1.6 billion AMP pages published. So, nobody will doubt that the progress advances on giant speed. And if you can keep up with the changes it introduces, then it’s to your advantage.

SEO Gives You a Better Understanding of Your Potential Clients
While developing your SEO strategy, you have one more time to think over your customer personas (generalised portraits of your ideal customers). Deep understanding of your potential clients is of vital importance when it comes to client acquiring and holding. It will help you make your website customer-centric and provide your visitors with custom-tailored experiences.

SEO Can Help You Outrace Your Competitors
You should never forget that the competition in business is amazingly hard. SEO gives you a real chance to become a leader in this race. If your competitors aren’t among that 17 % investing in SEO mentioned above, it automatically puts you ahead of the competition. The search engine optimised the website is always more likely to have more customers and make more sales.

SEO Success Can Be Measured
They say “If you can’t measure it, you can’t improve it.” It doesn’t mean concern SEO. There are some freely available tools to evaluate the income and profit organic search brings to the business. One of them is Google Analytics. It can help you paint the full picture by determining the top landing pages for search traffic, keywords driving the most traffic, top exit pages and much more. This information gives you an opportunity of thinking over and raising your SEO strategy.

SEO Results Are Long-Lived
Compared to any advertising, the effects of SEO are durable. They don’t suddenly disappear if you stop paying for them. Even after you cease your SEO work, your site is still able to rank high.

To sum up, if you are a logical and smart person (and you are if you are running your business), we believe that now you’ll think twice before saying that SEO is not essential for your website.

You won’t hesitate anymore whether it is worth spending your money on. Surely, you’ve already realised that this money isn’t a waste. It is just a right investment that will raise the profitability of your business and your income.

5 Ways to Plan for the Future of SEO

Search Engine Optimization is a concept that is anything but static. Search engines are regularly improving their algorithms to produce the most appropriate content to consumers. There are constantly new methods and media being introduced for entering search criteria. Businesses must adapt to the trends to rise to the top of search rankings and stay there.

Some SEO Trends to Look for shortly
With Google continuing to update their SEO algorithms, business owners need to be on their digital toes. Some of the high trends in our business that have been developing in latest months are:

Voice Search
This kind of search has improved by bounds and leaps in the last decade. Some voice tools that have popped up in the latest several years are:

• The Google Voice Search became possible on iPhones.
• Apple started Siri.
• Amazon Echo made its debut.
• Microsoft launched us to Cortana on Microsoft 10, then later the same year on mobile Android devices.

According to a research performed by Google in 2014, approximately 41% of adults and 55% of teenagers were using Voice Search, and the numbers have only risen since then. The same study revealed why people used voice search:

• Hands-free
• Speed
• Audible reply

What the voice search ability means for SEO is that there is more of a requirement to focus on conversational tone and not so much on keywords, per se. Long-tail keywords, though, which are longer and more specific keyword phrases, will become more prevalent. Web content will need to provide answers because voice searches are often in the form of a question.

Hyperlocal targeting
The term “hyperlocal” refers to a particular area of closeness to business, the searcher’s home or their current location. As mobile searches proceed to consumers, grow are conducting more searches by hyperlocal intention — and Google is refining its results in answer to this trend.

Earlier, hyperlocal marketing may have been succeeded by a corner bakery opening up and putting up their sign to attract customers who walked or drove by regularly. They got referrals from word of mouth. Perhaps they passed out flyers advertising specials.

On today, consumers search for products or services nearby, often as they’re out and about, through their smartphones. They regularly check online reviews to see what the others think of the business. If they determine the business is worth their while, they will either go to the online website to purchase or find their way to the physical location with their map app.


Personalized content
The days of using simple keywords to gain SEO have come and gone. Consumers today know exactly what they’re looking for, and search engines are getting much better at identifying user intent. Therefore, users are now entering full questions or phrases in search engines, which gather data to provide results more efficiently.

To be optimised for the excellent SEO results, online content must be able to respond the search phrases that are listed. To do that you will require doing some investigative research on what phrases people use to looking for your product and what ultimately leads them to your website. Once you decide that, you’ll need to make some adjustments to optimise what works and responds to the user’s experience. But you can’t stop there—running regular analytics will produce additional data to help in implementing further growth optimisation adjustment.

Mobile-first indexing
Google is moving steadily toward a mobile-only transition. Their efforts in 2016 were dedicated mostly in the area of increasing mobile search capabilities over desktop searches.

Google’s Accelerated Mobile Pages project (AMP for short) is a new standard for building sites that are consistently fast, beautiful and high-performing across devices and distribution platforms. Web pages created according to the AMP standard will load quickly on mobile devices.

The following statistics pulled from the October 2016 think with Google newsletter shows how much mobile search increased from the first half of 2016 to the first half of 2017. And this trend is only growing.

What does this intend for you? If you haven’t done so already, you require taking immediate steps to get your website mobile-friendly if you want to keep above water with the search engines. Some steps to take in doing so:

• Realize structured data in the mobile-friendly version.
• Make the content of the website the same for both desktop and mobile versions.
• Create a mobile version of your site.
• Personalized SERPs

When we write a search query on Google, we are search answers. Google’s response often includes other helpful information, like reviews, hours of operation, videos and a myriad of other data.

Using schema.org, or structured data, in your site’s HTML code, improves your site’s rich snippets, which can promote your website appear more prominently in Search Engine Results Pages (SERPs). It does it easier for search engines to scan and interpret the information on your web pages more efficiently so they can serve relevant results to users.

Clear, concise rich snippets can result in higher click-through rates, as users can quickly and easily determine whether the content on your site what they’re searching. If they click on your website, and it presents them what they require, the probability of them moving back to the search results is negligible.

Don’t Get Left Behind!
Users are becoming increasingly connected and engaged with the content they consume. It is critical for SEO marketers to factor these current and upcoming trends into the bigger picture to be prepared to take on future internet marketing challenges.

User experience has always been relevant to SEO—at least to some degree. Google favours sites that are properly optimised for mobile devices, ones that load quickly, and ones where it’s clear that users are enjoying their experience (with prolonged time spent on page, etc.).

WebZool Help You Plan for the SEO Future
The expert professionals at WebZool have the knowledge, tools and resources to help you keep up with the constant shifts in requirements for optimising your site for the best rankings. It’s our speciality.

Let us serve you in creating or updating your SEO plan that will return the best results advancing of your competitors. If you want to know how your site currently ranks for SEO, contact us today for a complimentary website audit.

What Does a Good Mobile WebSite?

Mobile phone users are very goal-oriented. The users anticipate to be able to get what they need, immediately, and on their terms.

Homepage and site navigation


Success: Focus your mobile homepage on connecting users to the content they’re looking for.


Keep calls to action front and centre.


Get secondary tasks useful through menus or “below the fold” (the part of the page that can’t be seen without scrolling down).

DON'T: Waste precious above-the-fold space with vague calls-to-action like “learn more”.

DO: Perform all of your users’ most general tasks easy available.


Keep menus short


Mobile phone users don’t have the patience to scroll through a long list of options to find what they want. Reorganize your menu to use as few items as possible, without sacrificing usability.

DO: Keep menus short and sweet.


Perform it easy to get back to the homepage.


Users expect to go back to the homepage when they tap the logo in the top-left of a mobile page, and they become frustrated when it isn’t available or doesn’t work.

DO: Make it simple to get back to the homepage.


Don't let promotions steal the show.


The large application installs interstitials (e.g., full-page promotions that hide content and prompt users to install an app) annoy users and make it difficult to perform tasks. In addition to annoying users, sites that use interstitials may see a negative impact on their search rankings.

DON'T: Interstitials (sometimes called door slams) often annoy users and make using the site a pain.

DO: Promotions should be easily dismissable and not distract from the experience.


Site search

Make website search visible

Users search for information usually turn to search, so the search area should be one of the primary things they see on your pages. Do not hide the search field in a menu.

DON'T: Hide search in overflow menus

DO: Make search visible


Assure site search results are appropriate

Users do not scan through multiple pages of results to find what they’re looking for. Make life easier for users by auto-completing queries, correcting misspellings, and suggesting related questions.

DON'T: Return results for anything with the word kid in it.

DO: Macy's only returns kids items.


Implement filters to narrow results


Study participants rely on filters to find what they’re looking for and abandon sites that do not have useful filters. Establish filters above search results, and help users by displaying how many results will be returned when a specific filter is applied.

DON'T: Hide filter functionality.

DO: Make it easy to filter.


Guide users to better site search results.

For sites with diverse customer segments, ask a few questions before presenting the search box, and use the customer’s responses to search query filters to ensure that users get results from the most relevant segment.


DO: Assist users to find what they're looking for by guiding them in the right direction.


Commerce and conversion


Success: Understand your customer journeys and let users convert on their terms.


Let users explore before they commit.


Study participants were frustrated by sites that require upfront registrations to view the site, mainly when the brand was unknown. Though customer information may be integral to your business, asking for it too premature may result in fewer registrations.

DON'T: Place login or registration too early in a site.

DO: Allow users to browse the website without requiring sign in.


Let users buying as guests.


Study participators viewed guest checkouts as “useful”, “simple”, “easy”, and “fast”. Users are disturbed by sites that force them to register for an account while making a purchase, mainly when the benefit of an account is unclear.

DO: Allow users to purchase with a guest account.


Use existing information to maximize convenience.


Remember and pre-fill preferences for registered users. Offer familiar, third-party checkout services for new users.


Use click-to-call buttons for complex tasks.


On devices with calling capabilities, click-to-call links enable users to make a phone call by simply tapping a link. On most mobile devices the user receives a confirmation before the number is dialled, or a menu is displayed asking the user how the number should be handled.


Make it simple to finish on the other device.


Users usually want to finish tasks on the other devices. For example, they might wish to see an item on a larger screen. Or they might get busy and need to finish later. Support these customer journeys by enabling users to share items on social networks, or by letting users email themselves links from directly within site.


DO: Provide simple ways for users to continue browsing or shopping on other devices.


Form entry


Success: Provide a seamless, frictionless conversion practice with useful forms.


Streamline news entrance


Automatically advance to the next area when a user touches Return. In general, the fewer taps the user must perform, the better.


Choose the simplest input.

Use the most appropriate input type for each scenario. Use elements like data list to provide suggested values for a field.


Provide visual calendar for date selection

Label starts and end dates. Users shouldn't need to leave a site and check a calendar app just to schedule a date.


DO: use calendar widgets when possible.


Minimize form errors with labelling and real-time validation

Label inputs properly and validate input in real-time.


DO: Prepopulate content where possible.


Design efficient forms

Take advantage of autofill so that users can efficiently complete forms with pre-populated data. Pre-fill fields with the information you already know. For instance, when retrieving transportation and billing addresses, try to use requestAutocomplete or enable users to copy their transportation address to their billing address.


Usability and form determinant


Success: Delight your mobile users with small things that improve their practices.


Optimize your entire website for mobile


Use a responsive design that changes based on the size and abilities of the user’s device. Study participators found websites with a mix of mobile-optimized and desktop pages even harder to use than desktop-only websites.


Don't do users pinch-to-zoom


Users are simple with scrolling websites vertically, but not horizontally. Avoid large, fixed-width elements. Use CSS media doubts to apply various stylings for various screens. Don’t build content that only displays well at a particular viewport width. Sites that force users to scroll horizontally fail the Google Mobile-Friendly Test, which may negatively impact their search rankings.


Make product images expandable.


Retail customers expect sites to let them view high-resolution close-ups of products. Study participants got frustrated when they weren’t able to see what they were buying.

DO: Make product images expandable and easy to see detail.


Show users which orientation works effectively.


Study members directed to stay in the same screen orientation until something mentioned them to switch. Design for both landscape and portrait or support users to turn to the optimal introduction. Make sure that your important calls-to-action can be completed even if the users ignore the suggestion to switch orientations.

DO: Tell the user which orientation works best.



Mobile users are very goal-oriented. They hope to be able to get what they need, immediately, and on their terms.


The study was held through 119 hour-long, in-person usability sessions with participants in the US. Participants were asked to perform critical tasks across a diverse set of mobile sites. iOS and Android users were included, and users tested the sites on their phones. For each website, participators were asked to voice their views aloud as they completed conversion-focused tasks like making a booking or purchase a reservation.


The study uncovered 25 mobile site design principles, grouped into five categories.


Homepage and site navigation

Success: Focus your mobile homepage on connecting users to the content they’re looking for.

Keep calls to action front and centre

Make secondary tasks available through menus or “below the fold” (the part of the webpage that can not be seen without scrolling down).



DO: Make all of your users’ most general jobs certainly available.


DON'T: Waste precious above-the-fold space with vague calls-to-action like “learn more”.

Keep menus short and sweet.


DO: Keep menus short and sweet.

Mobile users do not have the patience to scroll through a long listing of options to find what they want. Reconstruct your menu to use as few things as possible, without sacrificing usability.


Make it clear to get back to the homepage.


DO: Make it easy. To get back to the homepage.

Mobile users expect to go back to the homepage while they feel the logo in the top-left of a mobile page, and they become frustrated when it isn’t available or doesn’t work.


Don't let promotions steal the show

Large app installs interstitials (e.g., full-page advertisements that hide content and immediate users to install an app) disturb users and make it difficult to perform tasks. In addition to annoying users, sites that use interstitials may see a bad contact in the research rankings.



DO: Advertisements should be simply dismissable and not distract from the practice.


DON'T: Interstitials often annoy users and make using the website a pain.

WebSite Search

Success: Support mobile users find what they’re looking for in a rush.

Make website search visible

Users search information usually turn to search, so the search field maybe is one of the first things they see on your pages. Do not hide the search box in a menu.



DO: Make research visible.


DON'T: Hide research in overflow menus

Ensure position search results are important

Users do not scan through multiple pages of results to find what they’re looking for. Make life simpler for users with auto-completing queries, correcting misspellings, and advising related questions. Rather than reinventing the wheel, consider robust results like Google Custom Search.



DO: Macy's returns kids things.


DON'T: Return results for anything by the word kid in it.

Implement filters to narrow results

Study participants rely on screens to find what they’re looking for and abandon sites that do not have useful filters. Put filters above search results, and help users by displaying how many results will be returned when a particular filter is applied.



DO: Make it simple to filter.


DON'T: Hide filter functionality.

Guide users to better site search results

Zappos guides users by asking them what they're looking for.

DO: Support users to find what they're looking for by conducting them in the right direction.

For sites with diverse customer segments, ask a few questions before presenting the search box, and use the customer’s responses to search query filters to ensure that users get results from the most relevant segment.


Commerce and conversion

Success: Understand your customer journeys and let users convert on their heads.

Let users explore before they commit

Study participants were frustrated by websites that require upfront registrations to view the site, mainly when the brand was unknown. Although client information may be integral to your business, requesting for it too early may result in any registrations.



DO: Provide users to browse the site without requiring sign-in.


DON'T: Put login or registration too early in a website.

Let users purchase as visitors.


DO: Support users to purchase with a visitor account.

Study participators viewed visitor checkouts as “simple”, “convenient”, “quick”, “easy”. Users are disturbed by websites that force them to register for an account when making a purchase, especially while the benefit of an account is unclear.


Use existing information to maximise convenience

Remember and pre-fill preferences for registered users. Offer simple, third-party checkout services for new users.


Use click-to-call buttons for complex tasks

On the devices with calling capabilities, click-to-call links enable users to make a phone call by just tapping a link. On most mobile devices the user receives a confirmation before the number is dialled, or a menu is displayed asking the user how the number should be handled.


Make it easy to finish on another device.


DO: Give easy ways for users to stay browsing or shopping on another device.

Users usually want to finish tasks on the other devices. For example, they might wish to view an item on a larger display. Or they might get busy and require to finish later. Support these customer journeys by enabling users to share things on social networks, or by letting users email themselves links from right within the website.


Form entry

Success: Give a seamless, frictionless conversion experience with useful forms.

Streamline information entry

Automatically proceed to the next field when a user presses Return. In general, the fewer taps the user must perform, the better.


Choose the simplest input

Use the most appropriate input type for each scenario. Use elements like data list to provide suggested values for a field.


Provide visual calendar for date selection


DO: use calendar widgets when possible.

Simply label starts and end dates. Users shouldn't need to leave a site and check a calendar app just to schedule a time.


Minimize form errors with labelling and real-time validation


DO: Prepopulate content where possible.

Label inputs accurately and validate facts in real-time.


Design efficient forms

Take advantage of autofill so that users can efficiently complete forms with pre-populated data. Pre-fill fields with the information you already know. For instance, when retrieving shipping and billing addresses, try to use requestAutocomplete or enable users to copy their transportation address to their billing address (or vice versa).


Usability and form factor

Success: Delight your mobile users with small things that enhance their experiences.


Optimize your entire site for mobile

Use a responsive design that changes based on the capabilities of the user’s device and size. Study participants found websites with a mix of desktop and mobile-optimised sides even harder to use than desktop-only sites.


Don't do users pinch-to-zoom

Users are comfortable with scrolling sites vertically, without not horizontally. Avoid fixed-width, large elements. Use CSS media questions to apply different stylings for different screens. Don’t create content that only displays well at a particular viewport width. Sites that force users to scroll horizontally fail the Google Mobile-Friendly Test, which may negatively impact their search rankings.


Make product images expandable.


DO: Make product images expandable and easy to see detail.

Retail customers expect sites to let them view high-resolution close-ups of products. Study participants got frustrated when they couldn't see what they were getting.


Tell users what orientation works excellent.


DO: Tell the user which orientation works excellent.

Study participants are disposed to stay in the same screen orientation until something mentioned them to turn. Compose for both portrait and view, or encourage users to switch to the optimal direction. Make sure that your primary calls-to-action can be created even if the users ignore the suggestion to change directions.


Hold your user in a single browser window.


Users may have trouble switching between windows and might not be able to find their way back to the website. Avoid calls-to-action that launch new windows. Identify any trips that might cause a user to look outside your site and provide features to keep them on your site. For example, if you accept coupons, offer them directly on the site, rather than forcing users to search other sites for deals.

DO: Macy's keeps their users on their website by providing coupons on site.


Avoid "full site" labelling.


When study partners saw an option for a "full site" (i.e., desktop website) versus a "mobile site", they thought the mobile site lacked content and chose the "full" one instead, directing them to the desktop website.


Be clear why you require a user's location.


Users should ever understand why you are asking for their location. Study participants trying to book a hotel in another city became confused when a travel site detected their place and offered hotels in their current city instead. Leave location fields blank by default, and let users choose to populate them through a clear call-to-action like “Find Near Me”.

DO: Always request access to the location on a user gesture.

DON'T: Asking for it immediately on the homepage as the site loads result in poor user experience.

Web Design Companies Near Me

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So let’s know about Webzool, it is one of the reputed company in IT industry which offers various IT services, for instance, SEO, web design, digital marketing and more. We are different from other companies, and we are not boasting as we can prove this with many examples.

Let’s first talk about digital marketing. It is one of the most asked services these days as everyone is getting aware that how important it is to get online. Now getting online is not enough as there is huge competition in every field then no matter which niche you will choose. It is not enough to get a highlight that’s is why people like you are putting digital marketing effort, but again it sounds easy but isn’t? Webzool has fully fledged team of professional digital marketers who will not start their work until and unless they understand your business. For us, it is very important because without knowing the business it is impossible for us to point your site to right direction.

Now coming to web design, it is one of the most creative tasks. Frankly speaking today, any web designer can build you a web design but do you think it’s still worth? Maybe not as most of the web designers simply work on the template but we are different because we build every web design totally from scratch, this will obviously take some time, but the end result is really worth checking.

 We are enough good that our client loved the design without asking any changes. Now you know which company to hire when you check for Web design companies near me, right? So what are you waiting for immediately contact Webzool and get your project done at affordable price. If you have any question regarding our services then feel free to ask us in the comment section we will reply you as soon as possible.